Toyota Prius Viral Spec Campaign
Art/Copy/ Lead Concept
From electing Donald Trump to creating the McRib, human beings can't help but make terrible life decisions. But by getting behind the wheel of the newest generation eco-friendly Toyota Prius, redeeming ourselves is suddenly a little easier.
I teamed up with photographer Luke Stettner to shoot a controversial spec campaign, "Well, at least he drives a Prius". The result was an unexpectedly viral campaign that spread across the internet and overseas within a week.
"Well, at least (s)he drives a Prius" was spotlighted on many advertising and environmental blogs like Adfreak, TreeHugger, AutoblogGreen, and the Huffington Post.
Art & Copy: David Krulik
Photography: Luke Stettner
Stylist: Hailey Lieberman