The Next Generation Range Rover iAd (iPad & iPhone)
Bronze iAB MIXX Award for rich mobile media
Sr. CW | Lead Concept
Range Rover fans can never know too much about their vehicle. Like curious scientists, they are always seeking to understand how their vehicle works, and what makes it a unique machine.
We launched the Next Generation Range Rover with Apple and created an iAd experience called “Elements of a Modern Legend”, which let Range Rover enthusiasts explore five different “elements” that make up the new vehicle.
The iAd was very successful, earning a higher than average click-through rate and won a Bronze iAB MIXX Award for rich mobile media.