OPT-1 VR Adventure
Created an intense VR whitewater kayaking adventure for sporting gear company, OPT-1. Specifically targeted sporting enthusiasts received a map in the mail, along with a branded Google Cardboard headset. Once immersed in the adventure, users had to help two stranded kayakers find their way back to the safety of their campsite. Gaze Based Activation allowed users to select various OPT-1 equipment and tools to help navigate them successfully through the wilderness. Finally, users could add OPT-1 gear to their virtual shopping cart right from their headset.