New York Lotto App
New York City is a city of NUMBERS.
They're everywhere. Covered in grime on the subway. Glowing on taxi tops. Tattooed onto hairy shoulders—Ok, maybe that's just Jersey.
My Numbers, a NY Lotto app currently in-the-making, allows Lotto fans to find and save numbers that inspire them around the city. And, for the first time ever, it'll even let them play Lotto right on their phone.
This idea helped McCann win the business this fall.