Land Rover Pinterest Campaign
Sr. CW, Lead Concept
Partnered with Brooklyn-based terrarium maker, Twig, to inspire the growing female Land Rover Pinterest community.
We created an epic "Land Rover style terrarium", composed of some of the rarest natural ingredients on earth, and encouraged others to make their own.
After the Pinterest campaign's success we created a magazine print ad with award-winning illustrator Lauren Tamaki who crafted a step-by-step guide for creating your own Land Rover terrarium. Land Rover owners were sent to absurdly difficult locations across the globe to collect rock, soil, hydration and moss samples.
Examples include freshly melted arctic iceberg chips and sand from the Gobi Desert.