Project:
Symbi Safari Force Awakens Trailer
Role:
Writer, Art Director, Lead Concept
Description:
"The adventure of a life time isn't as far, far away as you think."
Wrote and produced a 30-second theater spot for Symbi Safari, projected in major NYC movie theaters before Star Wars: The Force Awakens.
Art Directed a series of social posts to promote the trailer.
The work inspired a slew of new safari bookings and an up-tick in site visits.
Project:
USPS Batman Stamps
Role:
ACD, Lead Concept
Description:
Launched the arrival of USPS's Limited Edition Batman Stamp Collection with "The Batbox."
We commissioned the prop sculptor who built the Iron Throne from Game of Thrones to build it, and showcased it in the lobby of the Jacob Javitz Center for NY Comic-Con 2014.
The Batbox drew thousands of comic book enthusiasts to the USPS booth where fans could purchase the exclusive stamp collection, take a picture with the Batbox, and pick up a free high-quality print of the poster.
The Comic-Con stunt was a huge success—the USPS Batman Stamp Collection completely sold out in just 3 days.
Project:
Verizon Wireless “Office Attack”: 60 sec
Role:
Copywriter | Lead Concept
Description:
Wrote and produced a 60-second theater spot for Verizon Wireless and Pirates of the Caribbean. Including over a hundred cast members and twice as many crew, we were given access to the Blockbuster film’s actors, sets, make-up artists, stunt choreographers, and costume designers.
Given direct access to the films set and crew in the Bahamas, the result was a spot that looked more like a movie, and was played in theaters nationwide.
Director: Mike Bigelow
Project:
A/K Interactive Lookbook
Role:
ACD
Description:
Turned fashion brand A/K Spring lookbook into a hands-on interactive shopping experience by incorporating QR technology and interactive videos that brought each outfit to life and enabled on-the-spot mobile transactions.
Project:
Inferno Crate AR
Role:
ACD
Description:
Created an Augmented Reality experience that introduced prospective customers to three new sizzling flavors for hot sauce subscription service, Inferno Crate. Instant subscription sign-up was enabled right from mobile devices.
Project:
NY Lotto Obnoxious Burger Microsite
Role:
ACD
Description:
Launched the digital arm of the New York Lotto's You'd Make a Way Better Rich Person campaign with an interactive microsite that lets you build the world's most obnoxious burger, piling on absurdly expensive ingredients, while tastefully poking fun at the terrible financial decisions of rich people.
Visit Project http://bit.ly/2hgl6dO
Project:
NY Lottery Facebook Live Holiday Giveaway
Role:
ACD
Description:
Produced a Facebook Live holiday event featuring an actor suffering through 9 hours of Christmas light untangling to underscore how New York Lottery Holiday Scratch Off Games are a better way to experience a little holiday magic INSTANTLY.
Project:
Beyond Cubicle AR Collection
Role:
ACD
Description:
Eco-conscious office supply company, Beyond Cubicle, lets users transform their personal workspace by placing the company's newest earth-themed collections directly onto their desk using AR technology. If customers like what they see, one tap can initiate a seamless purchase.
Project:
USPS Mailbox Transformation
Role:
ACD
Description:
Lead creative initiative to transform the USPS mailbox into a hub of holiday entertainment and useful services.
A simple scan with the USPS AR app transformed the box into an igloo, a gingerbread house, and a Clark W. Grizwald-worthy house plastered in Christmas lights, to name a few.
We then offered holiday services like buying stamps and scheduling a free package pickup at their house.
Over 100k boxes were scanned in a three week time period and tons of positive press circulated.
Webby Honorable Mention for this campaign.
Project:
OPT-1 VR Adventure
Role:
ACD
Description:
Created an intense VR whitewater kayaking adventure for sporting gear company, OPT-1. Specifically targeted sporting enthusiasts received a map in the mail, along with a branded Google Cardboard headset. Once immersed in the adventure, users had to help two stranded kayakers find their way back to the safety of their campsite. Gaze Based Activation allowed users to select various OPT-1 equipment and tools to help navigate them successfully through the wilderness. Finally, users could add OPT-1 gear to their virtual shopping cart right from their headset.
Project:
USPS Dashboard
Role:
ACD
Description:
To combat the perception that USPS is an antiquated organization, we created the Dashboard that showcased the Postal Service's most impressive technological accomplishments.
We included a live Eagle Cam, which connects you to a 24/7 live feed of a Bald Eagle's nest.
Project:
USPS Irresistible Mail
Role:
ACD
Description:
Convinced the world's largest gathering of big box advertisers in NYC to include Direct Marketing in their 2015 marketing mix with a campaign called IRRESISTIBLE MAIL, consisting of an interactive art book and an award-winning companion website: irresistiblemail.com
IRRESISTIBLE MAIL demonstrated the dramatic transformation that DM has undergone in recent years, evolving from passive "paper in an envelope", to a dynamic interactive medium that launches customers into digital worlds.
In it's first year, IRRESISTIBLE MAIL earned the USPS $6M in DM profits. Years later, the campaign is bigger and more successful than ever.
Project:
Symbi Safari
Role:
Writer, Lead Concept
Serve as the empathetic, inspirational voice for a totally new African safari concept— the world's first symbiotic, socially conscious safari. I wrote the Kickstarter video, copy for the website symbisafari.com, and outdoor posters.
Project:
Spike TV: “Brain Scan”
Role:
Sr. CW | Lead Concept
Description:
Tasked with helping Spike TV announce the arrival of Married With Children to the network, I wrote a spot that offers a glimpse into the brain of a typical Spike viewer.
Agency: Splick13
Art & Copy: David Krulik
Creative Director: Chris Dealy
Graphics: Obtuse
Project:
DVF/Amex UNSTAGED x St. Vincent
Role:
Sr. CW
Description:
Wrote the script for a 1-hour pre-show for American Express UNSTAGED Fashion, which brought together DVF and St. Vincent for a unique collaboration during NY Fashion Week. It was hosted by So You Think You Can Dance's Cat Deeley and runway superstar Coco Rocha.
Project:
Race the Sun Interactive Film
Role:
Sr. CW| Lead Concept
Project Description:
Created an interactive film that puts you behind the wheel of the all-new Range Rover Sport, transforming iPhones and iPads into fully functional steering wheels.
The film takes you on an epic adventure as you race against the setting sun, navigating the powerful 510-horsepower vehicle through a minefield of grueling obstacles that put the vehicle’s on and off-road capability—and your machismo— to the ultimate test.
Interactive digital production by Stink Digital.
Awards:
FWA Site of the Day
FWA Mobile of the Day
FWA Adobe Cutting Edge Award
Project:
Univision "It's Better in Spanish" Campaign
Role:
Sr. CW/AD
Description:
Created an article on Buzzfeed that celebrated the Latin American culture to convince media buyers to consider Univision when buying media space for their clients.
Project:
The Next Generation Range Rover iAd (iPad & iPhone)
Award:
Bronze iAB MIXX Award for rich mobile media
Role:
Sr. CW | Lead Concept
Description:
Launched the next generation Range Rover with Apple to create an immersive iAd experience, “Elements of a Modern Legend”, in which the user can explore five different “elements” that make up the new vehicle:
The iAd was very successful, earning a higher than average click-through rate and won a Bronze iAB MIXX Award for rich mobile media.
Project:
Toyota Prius Viral Spec Campaign
Role:
Art/Copy/ Lead Concept
Description:
Teamed up with photographer Luke Stettner to shoot a controversial spec campaign for Toyota Prius. The result was an unexpectedly viral campaign that spread across the internet and overseas within a week.
"Well, at least he drives a Prius" was spotlighted on many advertising and environmental blogs like Adfreak, TreeHugger, AutoblogGreen, and the Huffington Post.
Art & Copy: David Krulik
Photography: Luke Stettner
Stylist: Hailey Lieberman
Project:
Land Rover Pinterest Campaign
Role:
Sr. CW, Lead Concept
Description:
Partnered with Brooklyn-based terrarium maker, Twig, to inspire the growing female Land Rover Pinterest community.
We created an epic "Land Rover style terrarium", composed of some of the rarest natural ingredients on earth, and encouraged others to make their own.
After the Pinterest campaign's success we created a magazine print ad with award-winning illustrator Lauren Tamaki who crafted a step-by-step guide for creating your own Land Rover terrarium. Land Rover owners were sent to absurdly difficult locations across the globe to collect rock, soil, hydration and moss samples.
Examples include freshly melted arctic iceberg chips and sand from the Gobi Desert.
