USPS Batman Stamps
ACD, Lead Concept
For decades, stamp sales have been steadily crashing, and enthusiastic stamp collection has become the past time of little old ladies and serial killers.
With the launched of USPS's Limited Edition Batman Stamp Collection, we planned to change that.
So we commissioned the prop sculptor who built the Iron Throne from HBO's Game of Thrones to build "The Batbox," and showcased it in the lobby of the Jacob Javitz Center for NY Comic-Con.
The Batbox drew thousands of comic book enthusiasts to the USPS booth where fans could purchase the exclusive stamp collection, take a picture with the Batbox, and pick up a free high-quality print of the poster.
The Comic-Con stunt was a huge success—the USPS Batman Stamp Collection completely sold out in just 3 days.
We are not sure how this impacted the little old ladies and serial killers.