American Express US Open Outdoor Campain
Sr. Copywriter & Sr. Art Director
Tasked with rejuvenating Amex’s presence at the US Open, our challenge was to graphically capture the spirit of the famous tournament while maintaining the sophistication of the American Express brand.
What followed was a bold and graphic outdoor campaign that was a departure from Amex’s reserved history. Plastered across over a hundred billboards, subway cards, and wallscapes, and creating a path from Grand Central Station all the way to the stadium, the campaign stopped many in their tracks.